OpenAI has released Sora, its video-generation model, as a product for paying ChatGPT users.
The artificial intelligence tool, which converts text to video, has been a major innovation that the San Francisco-based company has been pitching to the film industry this year despite concern that it could pose a threat to jobs in that sector.
“Video will be an important environment where AI is going to learn about how to do things that we need in the world,” OpenAI chief executive Sam Altman said on Monday.
Last month, artists testing the model criticised OpenAI for taking advantage of “hundreds of artists [who] provide unpaid labour through bug testing, feedback and experimental work”.
Sora will compete with existing video generation models in the market, including Runway, Pika and Meta’s Movie Gen.