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UK grocery price inflation fell to a 30-month low in April, according to data that pointed to an easing of the cost of living crisis that has hit millions of households since late 2021.
Grocery price inflation fell to 3.2 per cent in the four weeks to mid-April, down from 4.5 per cent last month and the lowest rate since November 2021, research company Kantar said on Tuesday.
Kantar said the decline had been aided by a significant increase in promotional spending by retailers, with items bought on offer making up 29.3 per cent of supermarket sales in April — the largest share outside the Christmas period since June 2021.
Fraser McKevitt, head of retail and consumer insight at Kantar, said: “This emphasis on offers, coupled with falling prices in some categories like toilet tissues, butter and milk, has helped to bring the rate of grocery inflation down for shoppers at the till.”